Use of Facebook & Social Media in Travel Industry to Reach Customers

Travel Industry Is the best domain for success in social media and eCommerce. Social websites are now not only used for recommendations and referrals but also for Marketing and indirect Sales.  Social media is one of the top five drivers of internet traffic for travel websites as per a recent market study.

Leverage of internet social media to the media mix is proving to be one of the best strategies for time-sensitive and extremely competitive international business, especially important for the last-minute deals.  But it’s very significant to understand your target audience and use the best medium of media channels that they acknowledge.

With the rapid growth of internet marketing and better ways of communicating with business markets - Social Media has been proved to be a winner. That being said the confront for business is to use Social Media in the most innovative way in their own organizations so that they can get to their clients and prospects in a approach that creates tough and vigorous long term relationships and customer loyalty.

Several innovative industries will come in the mid of 2011 for the pioneering use of Social Media. In the midst of these the Travel & Hospitality industry will see a superior use of Social Media Technologies to endorse their business. Use of mobile social media platforms will also play a key role in this industry for operational conduit to triumph and maintain customers.

One of the best scenarios to be used for Social Media for travel & hospitality business is to use a Social Media site such as Twitter, Four Square and Facebook to post and update special off-season discounts that travelers could take benefit of. As only followers of the Hospitality business will be advised, this would encourage more customers to follow the business on these websites. These Social Media sites could also be used to promote local events by hospitality businesses.

The key communication coming out of this is the role of social media in the online travel booking process, and the work that those in the industry could still do to get better value from this. The analysis of traffic to and from the major sites for the travel brands in the study shows clearly the role social media plays in attracting prospects.