Offline and than On-request travel agencies sustained to be the most important distribution channels of tourism until e-commerce entered in the US market. But now the scenario is totally changed with the change in technology and at present online travel distribution channel is the key to the market.
In USA, the emergence of Central Reservation Systems (CRS) was one of the milestones for Inbound & Outbound Travel Agents in online travel and tourism business. CRS made booking enquiries; fare displays reservation and cancellations and its acceptance time taken was very less, because the travel agents could understand the benefits of CRS. Soon after the introduction of data communication network technologies CRS was sold to a variety of markets around the world. Later CRS was integrated with revenue management systems not only with only hotel bookings but even with added functions like car rentals, restaurant booking systems and excursions.
Competition played a crucial role and it resulted in continuous improvement of tourism products. Advanced Travel Agency Software, XML feeds and online connectors took the market of traditional CRS to some extent and technology changed the boundaries of the organizational precincts and brought down the cost of transactions and online distribution.
By the introduction of end-to-end online travel business, the role of number of travel agents was relentlessly affected. The role of a travel agent now has transformed in to a travel consultant from the levels of an executive, who used to just sit in his offset for offering travel information and booking tickets. The purposeful area of an Inbound & Outbound Travel Agent operating travel business has changed at a superior extends using Travel Agency Software.
The success of USA travel business now is based on the key factors like important value additions, increased client services, excellence and competitive prices catered by Online Travel Agency (OTA) Solution.
The expertise of an Online Inbound & Outbound Travel Agent is now in efficiently solving the problems of customers, suggesting the best online alternatives, advising the right itinerary, and providing facilities through other internet supporting systems.
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