Friday, May 13, 2011

Evolution & Advancements of Travel Technology in developed destinations like USA

Conventionally CRS solutions were put in to the Travel & Tourism Industry by the Airline diligence to run Air Inventory and make it accessible to the end consumer. After that by the later 20th century the airlines introduced Global Distribution Services (GDS) to serve up a good deal of bigger markets after recognition that the GDS model is much more competent and cost-effective than entertaining offline and onrequest reservations in the market. With air industry as a pioneer than came the new business model of GDS which entertained mostly all tourism markets like hotels, car rentals and excursions.
Now with the easy internet access people have primary channel for shopping online with the travel inventory. The industry need to now understand that OTAs (Online Travel Agencies) and metasearch engines lean to become more of the market place where leisure consumers dream and not buy. 

In the CRS, GDS and Online Travel Agency (OTA) Solutions all transactions are having a one-to-one relationship between the buyer and the seller. Today, we are becoming a human flock linked by digital social networks. Travel business big or small, need to spend in advanced technology to link to the digital ecosystem to create their own group and be open to the new markets. Selling through your own group and exploring to new markets transforms a relationship from one-to-one to one-to-many which is better in the today’s marketplace scenario.

In developed countries like USA leveraging one-to-many relationship has created powerful bonds not only for the present transaction, but also for future business scenario. This relationship has also been enhanced in major parts of the world where travel agencies have adopted advanced technologies and using travel agency software solutions for doing better online business. This has happened in quick time as both Inbound & Outbound Travel agents are moving towards the technology changes having realized the benefits like increased customer retention, faster respond to market trends impacting business and identifying consumers that influence others.

Advanced technology in developed destinations like USA is helping large travel suppliers, distributors and subscribers building a powerful ecosystem with an enormous business reach which is also speedily transforming to the small and medium sized hospitality & travel markets in developing destinations – to build a common travel platform for a globally interconnected world.

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