Travel & Hospitality Industry in USA is quickly moving towards Online Social Media

Travel and Hospitality marketing Industry is not remained a single sided corporate methodology it used to be earlier -- today's travelers are relying more than ever on word of mouth. In response, the tourism and hospitality industry is turning to social media to promote its services and to engage customers in a more personal way. According to a report in the year 2012 nearly two-thirds of travel and tourism companies in US are planning to increase their social media marketing budgets.

Many Airlines use Facebook and Twitter to make last-minute deals and packages, declare promotions and also keep passengers well versed with important information of flight delays and world-wide weather conditions. Now a day even Hotels and Resorts use Facebook and Twitter to be in touch with their customers keeping them involved about promotional activities. In developed destinations like US many hotels use Twitter account with hand out as a “virtual concierge” allowing their guests to get response to inquiries and requests about the hotels and sight seeing in areas surrounding these hotels.

Social Media is the upcoming future for the travel & hospitality industry. The latest findings show that 75% to 80% of online travel industry guru’s sight social media as a long-term element of the online marketing mix. If you are in the travel industry and want to startup with Social Media you can go with online pictures, blogs, web boards, online videos, custom google maps on facebook and twitter, keeping your Internet activities updated.

The fact is that the challenging and competitive market conditions have forced airlines and hotels to look for ways to distinguish themselves from their rivalry and build extensive brand loyalty. Loyalty rewards programs have conventionally been the prime means to do that but now travel & tourism providers have moved on and are now using online social media to invigorate these programs.