Facebook now created a new milestone of having 51% of US citizens aged 12 or older are Online Facebook Users. It almost cost 25 years for telephones, eight years for TVs, and nine years for VCRs to arrive at that 50% brink.
Innovative use of facebook can create many economic benefits if it is used intelligently by travel and hospitality industry. Using Facebook a company can have an international profile attracting prospects around the globe. Social tools like Facebook and twitter along with professional tools like LinkedIn, Xing and Ecademy can be an important part of social media in designing the marketing strategies and public relations of any Travel Company.
Travel Companies can capture visitors who come through Facebook without human intervention into their corporate website registered with their customer database with permissions. Our Planner/Itinerary module also allows users to share individual portions of itinerary or planner on “Facebook” and “Tweet” the same. Integration with Social Media Tools such as Photo Albums and slide shows, Blogs, Forums etc.
If people can arrange family or friends reunions on Facebook -- leisure, hospitality, and tourism companies can utterly use Facebook to attract more online business. According to a research report many hotels and resorts in US have by now haggard more internet traffic from Facebook than TripAdvisor or other hospitality review sites.
Many hotels and air companies have already facilitated facebook users to make bookings on the company’s Facebook page. In 2010 – 2011 almost 17% of social-network users use social networks to shop for travel and 38% of U.S. online travelers interrelated with a travel company on an online social network. This proves that online social media is a necessary and important tool for Travel & Hospitality Industry.
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