Friday, March 18, 2011

Create Hotel Booking Engine in Facebook Pages


Facebook formally announced that Hospitality & Tourism industry can now use iFrames to build custom tabs for Facebook pages as a replacement of Facebook Markup Language. Taking the assistance of iFrames, one can load his hotel booking engine within hotel's Facebook Pages and impel more bookings directly through Facebook.

These changes from Facebook Markup Language to using iFrames has many implications, but let’s look at some of the key concerns marketers need to understand:

Better Design – With the help of iframes the marketers can use their own CSS, and make custom tabs with more steady brand guidelines and design. This has revolutionized and removed any design limitations that were present in FBML.

Better Tracking – Information within an iframe in reality resides on one’s own website, but is presented on Facebook Page. Because the content or information is on one’s own website, one can use his own web analytics and lead tracking software. Leveraging your lead tracking and analytics will help you better measure ones Facebook marketing efforts and determine most effective tactics for the business.

Better Selling – An eCommerce company, moving to iframes will help him to develop a better sales channel selling through Facebook. One can now easily add product pages to his Facebook page and create calls-to-action to take more sales directly through Facebook.

[Get Personalized Facebook Booking Engine linking to your Website.]

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